For those who don't know us, we are a full service jeweler with 30 years of experieince in buying and servicing what we sell.  We have one of the largest in store inventories in our state.  Located in Minocqua, Wisconsin, for those who would like to come and see it first hand and see the beauty of our area, you are more than welcome!  Call us toll free with any questions-800-766-4367.  Our store hours are Monday through Saturday 9am to 5pm throughout the year-offering special Holiday hours-just call!

Our Specialty

Custom work is always welcomed-design personnel as well as goldsmiths on premises.  We offer big value diamonds-we buy the best value for the buck-large selection of 1-2-3+ carat diamonds!

Unique

After selling jewelry for 30 years, we like the different and new.  This year it's the Carribean Blue diamonds and jewelry and multi-color gemstones such as the Bellarri designer line.  Wedding Sets-we have too many to list-give us a call-10 brands, including Hearts on Fire!